Bachelor of Business Administration – Marketing & Management Concentration

Pace University’s online Bachelor of Business Administration with a Marketing and Management Concentration prepares students to become highly sought-after marketing professionals. Students will take an in-depth look into marketing techniques, organizational business structures, including cultural differences in multinational business operations. In addition to developing a modern marketing and managerial skill set, the program develops well-rounded business professionals who are able to work in teams and analyze challenges from varying business perspectives.

Earn this degree from Pace’s Lubin School of Business, which is dual-accredited in business and accounting from AACSB international, as elite distinction shared by fewer than 3% of institutions worldwide. Large and small businesses alike can benefit greatly from marketers who are adept at applying mathematics and data analytics to their strategic marketing efforts.

The Bachelor of Business Administration (BBA) studies program provides an emphasis on business technology, management and marketing to prepare individuals for the increasingly complex role of evolving technology, management and marketing.” – Kevin Curran, International Representative at International Brotherhood of Electrical Workers (IBEW).