BBA in Business Studies – Marketing & Management Concentration

The Bachelor of Business Administration (BBA) studies program provides an emphasis on business technology, management and marketing to prepare individuals for the increasingly complex role of evolving technology, management and marketing.” – Kevin Curran, International Representative at International Brotherhood of Electrical Workers (IBEW). 

Program Summary

Marketing professionals with a thorough understanding of digital, social and traditional media can be highly valuable to employers when they are also confident and effective decision makers and managers. Large and small businesses alike can benefit greatly from marketers who are adept at applying mathematics and data analytics to their strategic marketing efforts. Earn this degree from the Lubin School of Business, which is dully-accredited in business and accounting from AACSB international, as elite distinction shared by fewer than 3% of institutions worldwide. Our students are looking to elevate their professional standing and earning potential by completing their undergraduate degree in a supportive career-focused learning environment.

What You Will Learn

Pace University’s online BBA in Business Studies with a Marketing and Management concentration prepares students to become highly sought-after marketing professionals. Students will take an in-depth look into marketing techniques, organizational business structures, including cultural differences in multinational business operations, and will have an opportunity to pursue an internship or independent study in marketing or management. In addition to developing a modern marketing and managerial skillset, the program develops well-rounded business professionals who are able to work in teams and analyze challenges from varying business perspectives.

Degree Requirements

Dependent upon eligibility for transfer credit and Prior Learning Assessment (PLA) credits, which can be awarded for life/work experience, current and aspiring business professionals can complete the BBA with the Marketing and Management concentration part-time in three years, taking two courses per semester. The Business Studies major is an accelerated online degree completion program designed for students who have started a college education and maintain a desire to finish it, regardless of background or personal motivation. The program builds on a student’s prior educational experience and requires for admission completion of an Associate degree or its equivalent (56-64 college credits).  If you don’t have transfer credits, we can provide all of the courses that you will need.

Total degree requirements: 120 credits
  • Transfer credits: 56-64 credits
  • Degree completion requirement: 56-64 credits

Interested in learning more? Pace University hosts a virtual open house (VOH) periodically throughout the year. View the schedule and register for an upcoming VOH.